Title & Meta Description Tag

The wording or more importantly the correct wording of your title tag is considered one of the most vital things you need to consider. Additionally, every other page should have a title tag that directly reflects the content of the displayed page, with perhaps 2 or 3 of your keyword phrases throughout.

Search Engine results often display the title tag in the search results and this is generally the first thing your website visitors see.

Below the title tag is a description which will be either taken from your meta name description content or from the first sentence on your page.

Again, the description you utilise should re-enforce your keywords throughout the description, however, please bear in mind that it is not a good idea to stuff it with your keywords.

It is considered good practice to have a different title and meta description tags on each page of your website. Yes it can take time, however, the long term benefits far outweigh a hastily prepared and poorly designed or constructed website.

The Title Page should reflect the nature of that page and with this in mind, experiment with the amount of keywords or keyword phrases that you use within the Title Page. Again, do not overstuff the amount of keywords or keyword phrases within your Title Page.